This is AI Gamechangers: The Insider's Guide to AI in Games

Behind-the-scenes perspectives from people working at the games industry's AI frontier.

Oct 18, 2024

Hello and welcome aboard!

We’ve had a significant influx of readers this week thanks to a recent article on PocketGamer.biz. Thank you, whether you’ve just signed up or have been with us since the beginning. We’re thrilled you’ve joined us on this journey into the cutting-edge world of AI and games. As the hottest topic in tech, AI is reshaping our industry, and you’re now at the forefront of this revolution.

What to expect

Every week, AI Gamechangers delivers:

An exclusive interview with an industry innovator, offering practical insights, ethical considerations, and real-world case studies.
Curated news and links about AI in games, keeping you updated on the latest technologies and trends.

Insights from previous weeks

You've joined us at an exciting time. Here's a taste of the insights we've already shared (they’re all ready to read now for free on the Substack archive):

Guy Gadney (Charisma.ai) on new ways to experience interactive narratives.
Elina Arponen (Quicksave) discussing AI adoption by game studios.
Yassine Tahi (Kinetix) exploring AI-powered 3D animation for emotes.
Harry Holmwood (Magicave) on leveraging AI for content generation.
Christoffer Holmgård (modl.ai) on AI's role in game testing and multiplayer bots.
Kseniia Maiboroda (Elevatix) revealing strategies for personalisation in mobile game monetisation.
Asaf Yanai (Alison.ai) on market analysis and AI-generated video ads.
Tuomas Pelkonen (NORDIA Law) talking about AI's impact on IP.

“It is very important for all forms of the creative industries (including publishing, advertising, film, TV, games), not to sit back and grumble but to actively engage with the technologies that are out there so that an informed opinion can then be had. There is still an enormous amount of fear about AI. And to my mind, that fear is born out of a lack of understanding.”
Guy Gadney, Charisma

Coming soon

We have an incredible line-up of Q&As already in the can, with industry leaders such as...

Andrew Friday and Dan Fessler of AuraVale, delving into emergent narratives in a cosy life-sim game powered by natural language.
Davy Chadwick, CEO of PopScreen Games, discussing AI's impact on game development.
Markus Kiukkonen, COO of Bitmagic, exploring UGC and AI-powered player-created game experiences.
NEXT UP! Günay Aliyeva, CEO of Gamelight. She tells us about AI-optimised UA, marketing, rewards and recommendations for mobile games.

And many more fascinating conversations are on the horizon.

Get involved

Are you working on an exciting AI project? We'd love to hear from you! Your story could be featured in an upcoming edition of AI Gamechangers. You can message us via the Substack app or email us at editorial@steelmedia.co.uk.

One of several AI panels that took place at the Big Screen Gaming Summit in Helsinki earlier this month. We’ll share a video recording in a future edition of AI|G.

Join us at PG Connects London

Save the date for 20th-21st January 2025! The AI Advances and Practical AI tracks at PG Connects London will feature plenty of AI-focused content. It's your chance to network, learn, and stay ahead of the curve. Registrations are open and the team is seeking speakers in all topics areas.

Thank you for subscribing. Together, we'll explore how AI is shaping everything from game design to QA, monetisation, and UA.

Further down the rabbit hole

Some useful news, views and links to keep you going until the next interview…

AI-powered player feedback platform Live Aware Labs lands $4.8 million investment.
TechCrunch published a list of 39 artificial intelligence startups in the US that have raised $100M or more this year.
Charismatic.ai, the consortium aiming to bring together the creative industries and AI, has joined the NVIDIA Inception Program. The scheme is designed to help startups evolve faster by providing opportunities to connect with venture capitalists and access to the latest technical resources from NVIDIA.
Unity 6 is here, incorporating its AI tools like Sentis and the new Sprite Enhancer. Here’s an interview with Unity’s VP of product, Ryan Ellis.